Case 01
A Singapore fintech scale-up — launch motion that explained the product
The problem: A product launch generated strong day-one paid social clicks but weak video completion and flat week-two engagement. Creative looked premium; messaging did not survive a three-second scroll.
The idea: Rebuild the funnel with reel-first motion edits — problem hooks in the first frame, motion graphics explainers for consideration, testimonial cuts for retargeting. Google Ads and LinkedIn campaigns received matched creative variants with A/B tested headlines.
What we did: Four-week campaign activation sprint: storyboard wall, two shoot days, twelve platform-ready edits, paid social build across Meta and LinkedIn, marketing dashboard tied to sign-up events. Senior strategists ran weekly optimisation reviews.
Illustrative outcome: Improved click-through on launch creative and higher video completion on explainer assets over the campaign period. Results vary by market and budget — not guaranteed for your brand.
Case 02
A regional F&B brand — always-on social that felt human
The problem: Franchise locations posted inconsistently; central marketing pushed template graphics that earned likes but not store visits. Engagement peaked on promotions and vanished between campaigns.
The idea: Treat social as community infrastructure — creator collabs with local food voices, short-form motion showing kitchen rhythm, and paid social geo-targeted to store catchments. Brand strategy unified tone without killing local personality.
What we did: Six-month retainer: social engagement playbook, monthly motion graphics packs, TikTok and Instagram Reels cadence, Meta paid social with audience targeting by district, monthly analytics reporting to regional marketing leads.
Illustrative outcome: Steadier engagement between promotions and improved paid social efficiency in test markets. Past performance does not predict your results.
Case 03
A B2B SaaS company — LinkedIn motion for a crowded category
The problem: Organic LinkedIn posts mirrored competitors — static carousels, generic thought leadership, no motion signature. Paid LinkedIn campaigns used stock imagery with rising CPA.
The idea: Build a motion graphics system: kinetic data stories, customer workflow animations, and short interview cuts from a single annual shoot. Integrate with marketing automation for nurture sequences.
What we did: Brand strategy workshop, motion style guide, quarterly video production days, always-on paid social with creative rotation, conversion optimisation on landing pages, funnel reporting for the APAC sales team.
Illustrative outcome: Lower CPA on tested ad variants and stronger engagement on motion posts versus static benchmarks in the engagement dashboard. ROI depends on sales cycle and product — we report honestly.
Case 04
A Singapore retail SME — TikTok tests without brand chaos
The problem: Leadership wanted TikTok presence; the in-house team lacked motion craft and media buying confidence. Early posts trended internally, not externally.
The idea: Reel-first content lab — rapid hook testing, creator-style edits that still met brand guidelines, small paid social budgets to learn before scaling.
What we did: Eight-week project: audience targeting research, twenty short-form variants, TikTok ads pilot, analytics review with clear kill/scale rules. Handover documentation for internal continuation.
Illustrative outcome: Identified two hook patterns worth scaling; others retired early. We do not guarantee virality — testing reduces guesswork, not risk.
EngageMotion provides marketing and advertising services for client brands. We do not guarantee specific rankings, reach, engagement, leads, sales, revenue or return on investment. Case study metrics reflect past work, not future promises.
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